Michalis Maimaris is the founder of Knowledge Training & Consulting, a specialized Marketing & Management firm that serves clients in Cyprus and Middle East.

Michalis has a lengthy and broad background in Strategic Planning, Management and Marketing. His prime interests are in the use of information technology in Marketing (CRM, Digital Marketing, Marketing Metrics - ROI). He is a holder of a Postgraduate Diploma in Marketing, and an MBA from Henley Management College. Having fulfilled the requirements of the Chartered Institute of Marketing (U.K) he became a Full Member and Chartered Marketer since 1994.

He worked for eighteen years in managerial positions in the Marketing Departments of companies from diverse backgrounds, including FMCG, Retailing, International Business and Consulting.

He has so far provided consultancy in more than 300 companies and more than 6.000 hours in Open and In-company training programs in the areas of Strategic Management, Leadership, Marketing, Sales, Customer Service and Merchandising. Michalis’ training programs are unique, offering the participants innovative, provocative but applicable ideas for their work place.

Michalis has acquired in-depth knowledge and expertise as a Leader in various projects such as: New Product Development, Reorganising a Company, Organizing National Conferences & Events, New Market Development (SEMEA Region), Providing Training & Consulting through European Projects.

During the last eight years he participated in many seminars abroad with Michael Porter, Tom Peters, Stephen Covey, Gary Hamel, Fred Reichheld, and other worldwide known Professors, Authors and Business Thinkers, acquiring in-depth knowledge in the fields of Leadership, Strategic Management, Customer Relationship Management, Social Media Marketing, Sales (KAM), Customer Service and how the Company of the new millennium will be.

Specialties: Strategic Planning in a wide range of industries including fmcg, B2B, pharmaceutical and retail. CRM, Customer Experience Management, KAM, Leadership, Digital Marketing (Online, Social Media), Merchandising are some of the areas Michael has extensive experience gained through projects undertaked in Europe, Middle East and South Africa.