A practical seminar for sales professionals on using credit policy as a commercial tool — to strengthen customer relationships, grow turnover and reduce credit risk. Built around real examples and exercises that show how the balance between sales and collections drives stability and profitability.
In a constantly changing business environment, applying credit policy well is a decisive factor in protecting liquidity and growing sales sustainably. This programme focuses on the practical use of credit policy by sales teams — as a tool to strengthen commercial relationships, increase turnover and reduce credit risk.
Through real examples and exercises, participants see how the balance between sales and collections contributes to stability, profitability and long-term success — and how sales and credit control can align rather than pull against each other.
What it is, how it's applied, and why it's critical to the business.
Ranked using qualitative, quantitative and commercial data.
Following effective, structured rules for collecting receivables.
Assess and manage credit risk so you can increase sales without bad debt.
The impact on both customer and business of sales never collected.
Justifying its importance — and the cost of not having one — in crisis or growth.
HRDA funding may be available for eligible employers and participants, subject to the applicable scheme, programme approval and individual eligibility. If the HRDA application is not approved, the remaining programme fee may become payable.
Registration is open for the 8 Oct 2026 seminar.
HRDA funding may be available for eligible employers and participants, subject to the applicable scheme, programme approval and individual eligibility. If the HRDA application is not approved, the remaining programme fee may become payable.
Complete your booking on our registration page — one or several participants, with online payment or invoice.
We can deliver it privately for your team, on another date and at your premises.