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Social Media Marketing


This course is in Greek.


Course description:

Social Media have changed the way businesses work by giving customers the ability to have an opinion and to express it. They reinforce customer interaction with the business and give them the opportunity to network and create a relationship with both the business as well as other consumers.

Business executives dealing with Marketing and Sales are faced with a whole new world and have an array of new tools at their disposal which will help them to maximise the visibility of their business with a direct impact on their performance.

Course aims:
The purpose of the course is to provide the appropriate resources to participants who are involved in the promotion of products/services and public relations, and to develop their skills as much as possible by improving their capacity to use social media.


The course is addressed to:

  • Marketing /Public Relations Managers 
  • Marketing /Public Relations Officers
  • Sales managers
  • Sales Officers
  • Small and medium-sized business owners

Upon completion of the course, participants will be able to:

  • Understand the possibilities offered by Social Media.
  • Understand the most useful features of the most popular Social Media tools.
  • Build lasting relationship through Social Media.
  • Manage negative comments.
  • Boost their brand


This course can be offered in-house, customised on your business needs. 


  • Analyze the objectives of the program
  • Explanation of the topic to be covered
  • What are social media?
  • What are the functions of the most popular channels - Facebook, LinkedIn, Twitter, Instagram, Youtube
  • Case Studies: Examples of businesses that have managed to win their clients
  • What is Owned, Earned and Paid Media?
  • How it is applied in different cases to companies?
  • How important is listening in Social Media?
  • How is it achieved?
  • What is Engagement (participation/commitment)
  • How is Engagement Achieved?
  • What is the goal of Engagement?
  • What are the benefits for the business and the consumer?
  • How social interaction can be analysed/measured (i.e. "engagement")


Course dates

Dec 13 - Dec 13, 2018

Class hours

08:30 - 16:30


HRDA Approved

Training certificate

Human Resource Development Authority of Cyprus (HRDA)



Mode of study


Method of instruction




Educational material



not required



Course Instructors

Polis Xinaris, MBA
Founder of Digital Bakery Media, Social Media Marketing Expert and HRDA-approved Trainer

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Course Locations


  • Strovolos Cultural Centre, Archiepiskopou Kyprianou 34, Strovolos, 2059, Nicosia, Cyprus

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