Sales Skills


This course is in Greek.


Course description:

The sales profession is one of the most demanding, exciting and constantly shifting professions. It involves the use of communication, negotiation and persuasion skills and is perhaps the most crucial part of every business.

This course aims to provide the appropriate resources for professionals who practice or wish to pursue the sales profession or develop their existing sales skills to the fullest.


Learning outcomes:
• Apply the basic principles of communication.
• Understanding the purchasing incentives and decision-making process of the customer.
• Managing sales rejections and complaints.
• Know the different types of customer profiles and how to effectively handle each type.
• Recognise the conditions for closing an agreement and maintaining the negotiation advantage.


The course is addressed to vendors or sellers, as well as people who aim to get into the sales sector.


This course can be offered in-house, customised to your business needs. 


*Infocredit Professional Education division (IPE)  holds the right to postpone or cancell any seminar within a logical time frame near to the start date of the seminar, in the case whereas no adequate number of participants is registered i .e. less than 6 persons and/or in the case that out of the list of registered people are not included at least 4 employed people  ( as per HRDA guidelines). You can access  HRDA guidelines by clicking the link: 


• The values, vision, culture and image of a business
• Knowledge of your products and services
• Knowledge of your competition
• SWOT analysis
• Focusing on the customer
• Contemporary customer concept & customer categorisation
• Getting acquainted with the customer
• Benefits of segmenting customers
• Forming a relationship with the customer
• Customer profiles

• Preconditions for successful sales
• Customer Search using digital media
• Increasing sales through quality service
• Different stages of a sale
• Detecting and recording of customer needs
• Identifying with customer needs.
• Customer expectations
• Ways to meet customer expectations
• Good vs. bad service
• Passive vs. active service
• Customer management
• Attracting new customers
• The role of sales in creating long-lasting customer relationships 
• Complaints
• Receiving and utilizing complaints
• Ways of handling complaints

  • The communication game
  • Types of communication: verbal and non-verbal
  • Positive thinking when serving the customer
  • Positive language when serving the customer
  • The importance of active listening

• What do the terms productivity and performance mean?
• Finding ways to increase efficiency and productivity

• How effective listening of customer needs increases productivity
• Ways of increasing performance on the matter of listening to customer needs
• Empathy and its effect on productivity and performance
• The importance of teams in increasing efficiency
• Do’s and don’ts of working in a team

• The importance of properly managing time for increased productivity
• Ways of spending time and why
• Ways to manage time more effectively
• How better time management will help us to best to serve our customers
• The impact of time management will have on customers


Class hours

08:30 - 16:30


HRDA Approved

Training certificate

Human Resource Development Authority of Cyprus (HRDA)

Mode of study


Method of instruction




Educational material



not required



Course Locations


  • Semeli Hotel, Petraki Giallourou 10, 1077, Nicosia, Cyprus
  • Strovolos Cultural Centre, Archiepiskopou Kyprianou 34, Strovolos, 2059, Nicosia, Cyprus

For more info call us on:

+357 22398000


Quick and Easy Registration

For Companies and Unemployed Individuals, the prices shown below are after the deduction of the HRDA subsidy.

More information is provided during the registration process, including the HRDA Terms and Conditions for eligibility.

VAT (19%) is included on the prices below.


Unemployed (CY)


Payment: JCC

Discount Policies
1st - 8th -100.00% 0.00€

For more information

+357 22398000
28 seats remaining
International and non- HRDA eligible


Payment: JCC

Discount Policies
1st - 8th -15.00% 301.43€

For more information

+357 22398000
28 seats remaining
Company (CY)


Payment: JCC

Discount Policies
1st -0.00% 186.62€
2nd -10.00% 151.16€
3rd - 10th -15.00% 133.43€

For more information

+357 22398000
28 seats remaining

Need help to register? Please call us at +357 22398000

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